About Us — Before I Wake was founded in Los Angeles in 2025 with a simple vision: to create premium loungewear that felt as magical as it looked. Inspired by nostalgic fairytales and the charm of 2000s princess stories, we saw a need for creative, themed sleepwear that didn't sacrifice comfort, quality, or sustainability. From the beginning, our mission has been to design pajamas that are soft, breathable, cooling, and made to last. We carefully source sustainable and ethically made fabrics, including premium dead-stock textiles from Los Angeles, giving beautiful materials a second life while reducing waste. Every collection is thoughtfully crafted to bring together whimsical storytelling, luxurious comfort, and responsible production. A little more about us, at Before I Wake, we believe everyone deserves to feel fit for a princess. That's why our premium pajamas are designed with flattering fits and inclusive sizing from XS–3XL, so every body can experience the perfect blend of comfort and style. Whether you're winding down after a long day or enjoying a slow morning, our loungewear is made to bring a little everyday magic to your routine.
